Refreshing 3D animation for a new refreshingly flavorful seltzer

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts. Separated they live in Bookmarksgrove right at the coast of the Semantics, a large language ocean. A small river named Duden flows by their place.

Services

3D Modeling and Animation

Clients

Jose Cuervo

The Design Process

I was recruited by a global digital marketing team to assist with this promotional campaign as a 3D artist. After being provided with the design brief and the client deck that was being provided to Jose Cuervo I was given the responsibility of converting frames from the 2D storyboard into 3D still frames that would eventually be animated for the final hero video.

Briefing

When I joined the team, the project was already underway and the client was expecting a deck that outlined the deliverables so I needed to understand the project and get to work quickly.

3D Storyboard

The art director created a 2D storyboard for the overall animation and my first task was to convert these 2D images into 3D frames. The other 3D artist on the team provided me with some assets that I could use as a starting point and I set the scene up in a way that would be easy to animate when it was time.

Labels to Textures

To help with the creation of the can asset for the 3D animation, Jose Cuervo provided the printing labels for the physical cans. These cabs worked great as a texture but they had a visible seam and needed to be slightly modified to appear seamless on the can.

Animation and Revision

After getting the green light on the storyboard from Jose Cuervo, I began to animate different scenes for the video. Starting with the storyboard made the rough animation process much easier to complete thanks to the assets being already placed where they needed to go.

After rounds of internal revisions with the marketing team, and external revisions with Jose Cuervo, we supplied them with the main hero video in different formats for their social media feeds and stories.

Supporting Deliverables

3D assets were also used to create other pieces of social media content to promote their new seltzer. The flavor gif and flavor spin animation on the left were both created after the can asset was revised to match the physical can.